Tommaso Marson

Senior Pricing Leader & Behavioral Pricing Expert

15 years turning pricing from gut-feel into evidence. Dry analysis. Uncomfortable findings. Better decisions.

Current Venture

I research Behavioral Pricing and Decision Diagnostics — developing the LIMEN Method to measure how customers actually respond to price and value proposition, beneath what they say.

Executive Profile

Over 15 years leading pricing and value transformation across global organizations. Responsible for regional pricing processes covering €4B portfolios across 80+ markets. I specialize in value-based pricing, capability transformation, and strategic decision architecture.

Thought Leadership

Author of The Economic Moment of Truth — a publication exploring how business strategy holds, or collapses, when pricing is shown.

Select Career Highlights

Led EMEA price-setting process across €4B portfolio
Built end-to-end pricing planning infrastructure
Leading pricing capability transformation program
Developing methods for AI-assisted pricing decision-making
Margin realization initiative ($50M target)